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Social media is crucial for any small business strategy today, but is TikTok a viable option? Entrepreneurs have many social media platforms to choose from today when promoting and growing their businesses. TikTok has a lot to offer, from in-app shopping to a fantastic algorithm. Should entrepreneurs use TikTok? How does it compare to other…

October Video Course · Launches October 5th, 2023 JOIN FM TO RSVP HERE Wanna know how to finally land that pitch? We’re discussing how media pitches can help in October’s video course, A Story Worth Telling: How to Pitch It Right. Our expert, journalist Patricia Beets, walks us through the ins and outs of what…

Congratulations! You’ve finally made the sale and landed that big client you’ve been after for months. All of your hard work has paid off and you’re feeling pretty good about yourself. But what happens next? What happens after the sale? Many business owners focus so much on closing the deal that they may forget that…

You have enough on your plate without having to worry about the ins and outs of your business finances. Recording what your money is doing isn’t nearly as fun as something like creating snazzy social media images or, you know, actually working on your core business. But as your business grows, keeping track of expenses,…

When it comes to promoting your business, social media marketing is powerful. It’s a way to reach out to your target audience, generate leads, and increase your bottom line. But how exactly can you make social media work for your company? If you don’t have a plan in place for your socials, it can be…

Having a strong brand is essential for growing your business. It helps customers recognize you and your products and services in the market, and it’s critical for making sure your business stands out from the competition. But just creating a brand identity and putting up a website doesn’t mean you’re going to get eyeballs on…

No matter where you are in your business journey, it is important to have an authentic and consistent tone of voice. It will help you stand out, reach more people, and make sure all communication from your business is recognizable and memorable. Having a tone of voice for your brand helps you establish trust with…

Your ability to build trust with your customers can make or break your business. When a customer trusts your brand, they’re much more likely to recommend you to others and continue to use your services or product in the future- referrals from current customers are fantastic leads! And when potential customers can see you’re a…

Being a mom is a full time job in and of itself. Making sure your kids are fed, do their homework, taking them to and from sports, are behaving, are safe, and so, so much more. Then when you combine that with trying to start a business, you’re left with no time in the day,…