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Thurs, October 19, 2023 · 11A CT/12p ET/ 9A PT JOIN FM TO RSVP HERE *Already a member? Grab your seat! While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to…

What’s in this episode: Where were you the moment you realized that the expert you’d hired to help you was taking you for a ride? Was it in the middle of the project you worked on together? Six months later? Look! It’s the legendary Lily Oswald! Find out how legendary company Sorrelli’s legendary Lily Oswald…

October Video Course · Launches October 5th, 2023 JOIN FM TO RSVP HERE Wanna know how to finally land that pitch? We’re discussing how media pitches can help in October’s video course, A Story Worth Telling: How to Pitch It Right. Our expert, journalist Patricia Beets, walks us through the ins and outs of what…

Congratulations! You’ve finally made the sale and landed that big client you’ve been after for months. All of your hard work has paid off and you’re feeling pretty good about yourself. But what happens next? What happens after the sale? Many business owners focus so much on closing the deal that they may forget that…

What’s in this episode: What’s your least favorite business title? Let’s talk about your title. The title that you added to your LinkedIn profile and your business cards. Is she laughing at us or with us? (Pic by My Networking Apparel) There’s a lot at stake when you announce your title to the world, and…

Tues, October 10, 2023 · 11A CT/12P ET/ 9A PT RSVP HERE Already a Member? RSVP Here. Your business needs to be seen! It needs to be heard! It needs press coverage. Nabbing a feature can boost your biz’s exposure, it adds clout to your brand, and most importantly, it can increase your sales. But…

When asked about who their target audience is, a lot of new businesses make the mistake of saying something like, “Well, ANYONE can use my product/service, so my target audience is…everyone?” The problem with this mindset is that when you pitch your business so generically, it ends up being that you’re pitching to no one.…

What’s in this episode: If you wanna conquer your confidence when it comes to selling your stuff, there’s no need to turn to the experts.  Find a first grader instead. Miss Sunshine’s cover art. Notice the price tag. #bold Kids can teach us an awful lot about how to ignore what other people might think…

What’s in this episode: How many times did you ask someone to move a meeting last week? How many times did someone ask you to shift the time of your Zoom call in the last few weeks? Is she rescheduling a meeting? Probably. (Pic by bruce mars) ALERT! ALERT! There’s a rescheduling epidemic going on…