Crib Sheet #15: LunchBot’s Jacqueline Linder.

A healthy alternative to your kids’ food/snack containers! Three cheers for Jacqueline Linder. She’s a momtrepreneur AND an environmentalist, doing good for lunchtimes everywhere.

What business did you start up?

I am the Founder of LunchBots. LunchBots are stainless steel lunch and snack containers that are made from the highest quality, 18/8 stainless steel and contain no plastic. LunchBots are healthier than plastic because no chemicals leach into food and they’re better for the environment. The LunchBots Uno is designed for a sandwich or a main meal and the LunchBots Duo has a unique divider for packing snacks and side dishes.

What motivated you to do it?

I started LunchBots because I couldn’t find any non-plastic snack containers to use to pack my lunch for my kids. Instead of worrying about which types of plastics are safe, I decided it was best to avoid plastic altogether. They also help us eliminate the use of plastic baggies and other plastic snack containers that are so harmful to the environment.

How many children do you have, and how old are they?

I have two boys, ages 7 and 14.

How long were/have you been running your business?

I’ve been working on LunchBots since early 2008. We launched and started selling our products in January 2009.

How long did it take you to start becoming profitable and/or successful, however you choose to measure success?

I feel that we were successful from the first day that we launched LunchBots.com. Without any advertising or PR, people found us online and purchased our products. There are many people who, like me, are looking for an alternative to plastic bags and containers.

How did your family react to you starting your own business?

They started pitching in and helping out! Even though it was not planned, LunchBots is family-run business. Even my youngest son has responsibilities and helps out. My teenager will work for LunchBots full-time this summer.

Easiest part of your job?

Product design!

Hardest part of your job?

Balancing work and family life! I love my job.

What, if any, tools or advice do you wish you knew then that you know now?

I now see everything as having a positive intention. If an opportunity does not work out, it means that it wasn’t right for us and there is a better one to come. I read recently that worrying is like a rocking chair, it gives you something to do, but it gets you nowhere. I keep this in mind and choose not to worry. I also surround myself with positive and supportive people.

Can you recommend 3 essential websites for moms in, or going into, business?

Elance.com
TheSecret.tv
Twitter.com

A few more questions, just because American Express should be featuring more Momtrepreneurs…

Childhood ambition…..financial security, professional cyclist.
Fondest memory…. Elkhorn Stage Race in Oregon.
Indulgence…..time alone.
Last purchase…..running shoes.
Favorite magazine…..Mothering and Inc.
Inspiration…..God.
My Life…..is incredibly blessed and I am extremely grateful for everything.