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What’s in this episode: Why does ‘customer service’ have such a bad rap?  Credit: Headliner’s homepage – I wish I knew who drew this. Do you? You’re gonna hear alllll about how to offer your customers the service they deserve, thanks to my experience involving the audio app Headliner. (Note to selves: they didn’t pay…

What’s in this episode: “Where do you see yourself in 10 years?”  This is precisely the type of question that I can’t stand. Neither can you. Because how do we know?!???? Turns out that actor Ed Helms didn’t know either. Thanks to Conan O’Brien’s incredible interviewing skills, you’ll come to learn that famous people are just…

What’s in this episode: Corporate gifting is a game played by many, but rarely does anyone win. We’re still handing out useless items to our clients in the hopes that our “generosity” wins the hearts of the people that we do business with.  Look! It’s Steve! (He appreciates you taking a look.) But this week,…

What’s in this episode: You know how much more expensive it is to acquire new customers than it is to keep the ones we’ve already got. But…is it? Let’s get more comfy with bringing customers back into the fray. Even if you’ve gotten really good at going out and finding new customers, you’ll wanna cater…

What’s in this episode: *Are you a working mom with a lot going on? How do you juggle it all?  (*Have you been asked this question? It’s 2023. Are people finally gonna stop asking the working women of the world how they get it all done???) Actor. Mother. Interview hero. Give it up for Emily…

What’s in this episode: We’re told all the time to figure out our precise target market. To understand the patterns of the people buying from us – from daily habits to average incomes to average heights to average ages.  But what about how able our audience is? This one’s all about inclusion. We’re gonna make sure that…

What’s in this episode: When you run a business, you need people to learn about it. The power of the spoken word can go a long way, particularly when it’s infused with the energy of a live audience. But what happens when your presentation involves worms?  Say hi to Cathy Nesbitt, founder of Cathy’s Crawly…

What’s in this episode: Wanna know the best way to get-rich-quick?! How about my proven 3-step process for making $48 million in 48 hours? 100% satisfaction guaranteed! It’s alluring. I know. But to think that people truly believe this crap…and attempt to grow their businesses that way?! If you wanna stay in business for the…

What’s in this episode: Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad? You really do. It’s time to set things straight about the ways in which we interact with the people that might pay…