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As I prowled the aisles of Target the other day, I saw the ultimate symbol of Back To School: the bed-in-a-bag. Those of you who experienced the joys of dorm room living will remember the bed-in-a-bag as a nifty bedding solution. You got your sheets, comforter, pillowcases, maybe even a dust ruffle, all in one handy package.
I’ve been a little obsessed with the in-a-bag concept ever since I visited kitcheninabag.com. On this site you can select the look of a kitchen you’d like to create, and designer Rebekah Zaveloff will send you samples of all the materials you need to achieve a fabulous, coordinated look. You get your countertop, cabinet, backsplash and paint selected by someone who knows what she’s doing. And you get nifty little samples delivered to you. In a bag.
I love the idea of a service business that sells something tangible; in fact, I’ve started brainstorming my own ideas with the “in-a-bag” concept. So, as a way to keep the creative juices flowing, let me leave you with some fantasy products I wish I could buy:
1. Organized-office-in-a-bag
2. Grocery-shopping-in-a-bag
3. Tax-preparation-in-a-bag
4. Playdate-mediation-in-a-bag
And of course, Sleep-in-a-bag.
-Michele Golden, The Reluctant Momtrepreneur