How To Write A Better Press Release

Let’s go over how to write a better press release, shall we?

The press release is used to bring noteworthy information to the masses. It’s a vessel of news. An announcement of the unannounced. It comes in a shape and size familiar to its recipient. Entrepreneurs and publicists alike adhere to its traditional form, but seem to misunderstand its function. It’s often the only opportunity the entrepreneur will ever have to win over the release’s recipient. And yet, it is often so poorly written.

Read more at NBC5 here.