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I switched from corporate life to working as a freelancer thanks to my then-fiancé’s advice. He said I could earn a lot more than that $250 monthly paycheck, not to mention the freedom and flexibility. At twenty-something, the idea was music to ears.
As it turned out, the freelance world just hit the right note. I loved how I was able to work on different creative projects with a flexible schedule. When I moved to Chicago, my now-husband and I finally worked together to co-found our own agency, Chykalophia, in 2011. But the journey wasn’t all rainbows and butterflies.
Having a tech-savvy husband as a co-founder was a privilege, indeed, but a major challenge we had to tackle was our lack of digital marketing knowledge. During the couple of years of taking whatever available projects, I met with wonderful coaches and mentors. They played a huge part in helping me to learn digital marketing, redefine my company’s value propositions, identify my audience and, most importantly, determine my niche.
As my knowledge expanded and my company grew, the challenges thrown at me shifted, too. I set a sales target for my business but it was tough to hit the number. That’s something that I’m sure many of you have experienced. Over the course of this phase, I did anything and everything to achieve the target instead of focusing on things that really mattered, and the results were unsatisfactory.
Forever a student, I rolled up my sleeves and learned from various resources about how to grow my sales. Knowing my industry, I focused on understanding how to get my company website to produce more sales and I’m gonna share what I’ve learned with you.
When it comes to growing your business and getting more sales, many businesses overlook the asset they’ve got at their fingertips: their website. As business owners, we have to understand that our website’s more than just a pretty face. Businesses use employee performance reviews to measure human resources, right? You need to treat your website with the same level of scrutiny. But how do you ensure your website is actually pulling its weight?
Here are the three tips that I’ve practiced and helped my website produce more sales:
One easy example is that you might think that a big, red button calling visitors to “Start Free Trial” is a surefire win, but test it and you might find that visitors actually respond better to a friendly green one instead.
Answering these five questions will help get your website to speak to exactly the right audience, and its ability to convert that visitor into a repeat buyer becomes that much more likely. On the contrary, if your offer’s vague and you’re selling a solution for everyone, it’s ultimately going to cost you a lot more money to convert sales through your website.
Without context, this foundational advice can seem pretty generic. You can find out more about how to apply these principles to turboboost sales through your website by getting on a call with Ari at Chykalophia. Co-founder and chief creative officer of Chykalophia, Ari Krzyzek helps women-led brands in FemTech & DTC transform their website into a platform that unlocks business opportunities. She serves as a branding, UX consultant, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago. Ari also helps women in tech and design break into the industry and succeed in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation and ADP list. When she’s off the desk, Ari can be found playing board games with her six-year-old son.