Crib Sheet #42: Three Chiquitas Publishing’s Donna Bennett.

This momtrepreneur of 3 has been collecting her booty pirate-style by heading into the world of publishing.  Donna’s books are a hit on Amazon, and her company is obviously a hit to children everywhere (even her own!).  Stay tuned for Part 2 of the Donna Bennett series…

What business did you start up?

Three Chiquitas Publishing.

What motivated you to do it?

I have always loved writing and my kids love pirate books! I found a way to get some important messages across in the pirate books, while still having the adventure that the kids are drawn to.

How many children do you have, and how old are they?

I have three children. Cady is 8, Sam is 6, and Rachel is 4.

How long have you been running your business?

Since 2006.

How long did it take you to start becoming profitable and/or successful, however you choose to measure success?

8 months!

How did your family react to you starting your own business?

My husband is very supportive and the kids LOVE the whole pirate thing! They come with me to book readings and signings and other pirate events.

Easiest part of your job?

The writing of the stories! Also, personalizing the books to the children at the book signings – they LOVE that!

Hardest part of your job?

The marketing and publicity. The book is on Amazon, but so are 500 other pirate books! We sell very well on Amazon, but most of our profits come from pirate festivals and holiday events where we do the book signings.

What skill would you most like to improve?

The skill of building more time into the day, but something tells me if I figure out that one, I’d have a new business to market!

What, if any, tools or advice do you wish you knew then that you know now?

To not spend so much time doing things the traditional way.  I have found more outlets for my books in non-conventional venues then I thought possible. The big bookstores have too many rules and loopholes – it is a shame how many fabulous books can’t get in there!

Can you recommend 3 essential websites for moms in, or going into, business?

Facebook – I use it for promoting events all the time!

What is the accomplishment you are most proud of?

My balancing act – I am somehow a nurturing mother and wife, but can also build businesses right at home in my jammies at my laptop.  I am a true entrepreneur! I used to be in the corporate world and I am not sure I could ever return.

Favorite part of a typical day?

Kissing my kids goodnight and spreading joy to others!

Anything else I should have asked you that you should answer?

If you would like to purchase Petey and the Mean Pirates or the newly released The Ice Cream Pirates as a holiday gift for your child, I will write a personal message to your child!

A few more questions, just because American Express should be featuring more momtrepreneurs…

Childhood ambition….I wanted to be a waitress and a cheerleader.  In essence I am both just by being a mom.

Fondest memory….my father taking us on trips to amusement parks.

Indulgence…..chocolate chip cookie dough.

Last purchase…..clothes for the kids – Lord knows, I could use some.

Favorite magazine…..I prefer novels – Phillippa Gregory or Maeve Binchy and other authors who write sagas with strong women characters.

Inspiration….. My mantra these days is to find happiness from within.  It is easier to look to others to satisfy us, but not as rewarding!  Quote to go with the mantra, “Welcome yourself home! You are the one you’ve been waiting for!”

My Life… “is like a tapestry of rich and royal hues. An everlasting vision with an everchanging view…”  Thanks, Carole King.